About Green Acre Marketing
Green Acre Marketing is a unique marketing business that operates solely in the agribusiness sector.
It provides marketing services specifically for agribusinesses trading in both Ireland and the UK.
With expertise at farm and corporate level, Green Acre Marketing has an extensive understanding of the sector and its target market.
Finalist – Agribusiness Awards 2016
“We are absolutely delighted to have been shortlisted for this award, especially when you consider the business is less than three years in existence.”
“Our vision for Green Acre Marketing is simple. We want to build a strong business and attract the best people to help it grow. Being shortlisted for such an award gives us the confidence to keep working towards that goal.”
Aileen Barron – Green Acre Marketing.
OUR AGRI SERVICES
How your customer perceives you, your brand, your company and your product, are key elements of success. The marketing function of a business must work tirelessly on these perceptions. Green Acre Marketing understands this challenge and helps companies examine the necessary key marketing activities that will deliver their message. We will help agribusinesses set real achievable marketing objectives and work with them through each step.
Green Acre Marketing provides event management solutions by managing every aspect of running an in-house event, product launch or attendance at national and international agri events. We will do all the preparation work and with expertise in all sorts of events, product and new business launches, Green Acre Marketing will ensure to deliver your message and leave a positive lasting impression. We have worked with our customers on such events as National Ploughing Championships, Cereals UK and Eurotier Germany.
Digital Marketing has become crucial to the marketing strategy of any business. It encompasses both your web and social media presence. Digital marketing is a completely new way to deliver what is perhaps, for your business, a long standing message. Your customer is most likely to some degree, now being influenced through this medium.
Green Acre Marketing will not only help get your business get set up for interaction and engagement via digital mediums, but will also guide you through how to manage it on a daily, weekly or monthly basis. We will assist you with new content for your website and if required will manage and update your Content Management System (CMS).
We have tried and tested many social media tools and will help you identify the best ones for your business and will work with you in helping measure the effectiveness of your social media campaigns through measurement and analytics.
Literature Design and Development
When it comes to developing hard copy promotional literature and brochure designs, getting the right look requires a great deal of attention to detail. It is fundamental that your literature is produced in a way that portrays the expertise and quality of a company’s product. Green Acre Marketing provides this service with expert copy proofing and design.
With an extensive knowledge of the agribusiness sector, you can be assured that your literature will reflect images and layout that appeal to your customer. We will manage every aspect of production from achieving effective layouts, sourcing images to final print copy.
Green Acre Marketing, design and develop advertising campaigns in line with the company’s target audience and budget, adhering to set brand guidelines. We will help pinpoint the most effective medium or publication. We design and proof all adverts and produce editorial to have the most impact.
Much attention to detail is put into all advertising campaigns to ensure ad copy portrays the correct company image and communicates the correct message in the most effective way possible. We brainstorm with our customers to establish the objective of each campaign and work to achieve this objective.
Whether it is on the back of a successful event, an upcoming event or a product announcement, Green Acre Marketing will help get your message out by planning and implementing a press release plan. We produce press releases written in the most effective manner, and use our wide range of contacts in the agri media to help achieve publication in the relevant press. This process also covers the inclusion of online platforms.
Your press release is written with your customer in mind to ensure it appeals to them and has the maximum impact. We also incorporate the use of great photography and will capture the moment or product image you want to promote.
Mentoring and Training
Marketing consists of various everyday tasks that need to be consistent, and needs to be viewed as a constant ‘drip feed’ of your message. Many companies will have access to resources internally, who can carry out these everyday tasks with the right guidance through mentoring. Green Acre Marketing will provide this guidance, to develop the skills of existing staff, in turn, allowing a company to use their existing resources most efficiently. Expertise within Green Acre Marketing include, building a more cohesive sales and marketing function, so that both departments are communicating and driving home the same message.
We also provide marketing training to individuals or groups to help you be more targeted and specific in your role and what you are trying to achieve. We will help you set out some marketing objectives that fit with your business and give advice on the tools available to achieve these objectives.
Meet Our Team
Green Acre Marketing was set up in 2013 by Aileen Barron with the sole purpose to provide Marketing services to agribusinesses operating in Ireland. Aileen has worked in the Agribusiness sector for over 12 years, is an Agribusiness and Marketing Graduate from GMIT, and more recently a business graduate from Michael Smurfit Business School, UCD and also holds a Diploma in Digital Marketing from the Irish Internet Assoication (IIA).
She has a wealth of experience having worked with the well-known AI company, Progressive Genetics and was involved in the branding and early development of the National Cattle Breeding Centre (NCBC). Aileen also worked with businesses involved in the Tillage industry and Animal Nutrition.
Lisa Meyler joined the Green Acre Marketing team in 2017 having completed a Masters Degree in Marketing and Management in University College Cork.
Lisa has a strong passion for agriculture having grown up on her family farm in Carne, Co. Wexford, an area best known for producing some of Ireland’s finest New Season Potatoes. Lisa supports and assists in all aspects of Marketing, PR and Communications for the Green Acre Marketing team having previously worked in the Marketing Department in Wexford Festival Opera.
Ailbhe is the latest addition to the Green Acre Marketing team, and a graduate Commerce from NUI Galway, where she specialised in Marketing. Ailbhe is originally from a beef and sheep farm in Co. Galway, but is now living on a dairy farm near Enniscorthy, Co. Wexford.
Ailbhe will assist the Green Acre Marketing team in all aspects of Marketing, PR and Communications for their clients.
We have the pleasure of working with a large array of Irish and international agribusinesses who’s interests span across a number of agri sectors to include dairy, beef, pig, equine & tillage.
To discuss any of your requirements, or services we may be able to provide you with, please do not hesitate to contact us for a no obligation consultation.
We look forward to hearing from you!
Latest News / Blog
We are excited to be offering a part time contract position to a Digital Marketing Assistant to support our growing business. This supportive...read more
By Aileen Barron We may be enjoying all that comes with summer but now is the ideal time to plan for your autumn/winter marketing campaigns. By...read more
By Lisa Dunphy As we approach the summer season, preparation for many agricultural trade shows is well under way. Fundamental to the success of any...read more
Drop us a line or send us an email to find out more about Agri Marketing services from Green Acre Marketing.
t: +353 (0)51 371 817
We are located in: G14 Waterford Enterprise Centre, Cork Rd., Waterford