Digital Marketing Assistant required

Digital Marketing Assistant required

We are excited to be offering a part time contract position to a Digital Marketing Assistant to support our growing business. This supportive digital marketing role will assist in rolling out digital marketing campaigns for multiple clients. The opportunity is there to extend this contract into a more permanent position in time.

We are very open to flexible working conditions with opportunity for the right person to work remotely, but will need office time with our head of digital marketing on a regular basis, so the candidate would ideally be located close to Maynooth, Co. Kildare.

The ideal candidate will:

·         have experience in the agribusiness sector

·         have a competent digital marketing acumen and be a digital marketing graduate

·         have excellent IT skills with experience in Google Analytics, Google Adwords, social media online tools, email marketing and data analysis

·         have a can-do attitude

·         can multitask

·         be creative and have a flair for optimising multimedia for social media

·         be a good communicator and team player

·         have experience in writing online content for SEO.

Responsibilities

These responsibilities lie under the guidance of the Digital Marketing Manager.

·         Setting up PPC campaigns

·         Creating and optimizing content for SEO and social media

·         Social media content planning, scheduling and advertising

·         Compiling Google Analytics and social reports

·         Monitor and report competitor market data

·         Multimedia editing (image, video and gifs)

·         Creating and managing email campaigns

·         Other marketing supportive activities as they arise some of which will be traditional marketing.

Green Acre Marketing provide marketing services for businesses in the Agri sector.

We understand how customers can perceive a brand, company, and/or products. We work closely with all our customers to deliver valuable marketing activities that reflect who they are and what they have to offer.

Our services include Brand Development, Logo and literature design and production, Website design and content creation, Event management, Digital marketing and social media development, Ad campaigns, and Public Relations.

If you are interested in applying for this position please forward your application to info@greenacremarketing.ie

Content Marketing for your AgriBusiness

Content MarketingWhen your everyday is consumed by the world of marketing it is easy to forget that not everyone is aware of how marketing products or services has evolved over recent years, and that we, in AgriBusiness, need to embrace these developments.

I recently posted some blogs around the use of social media, including a basic guide to Twitter, and to follow on from them I want to address the topic of Content Marketing. This has come up a number of times from people asking me ‘What is it?’, ‘Why is it different to traditional marketing or PR?’, ‘Does it really help me sell more?’, and ‘How do I go about it?’ – You get the picture.

So, to start from the start, what is Content Marketing? The official line direct from the Content Marketing Institute is that content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Put in other words, by us at Green Acre Marketing,

it is the content you create that tells the story of your product, service or brand in a way that is useful to existing or potential customers and further embeds your brand and image in their mind.

Types of Content
There are many types of content that would be relevant to your AgriBusiness customers. For example – How-to guides, Product/Service reviews, Case studies, FAQ’s, Interviews, Templates, Resources, Advice, Technical articles, Product guidelines, Company news, Opinion pieces, Videos, Infographics, Research and original data. Sometimes content may not always relate directly to your product or service but can be viewed as parallel content i.e. content that would also be of interest to your audience.

Remember that content needs to be relevant and worthwhile for the audience you are trying to engage with to keep them interested. Great content also lets you showcase your company’s personality and brand story. The saying ‘people buy people’ is never more true, so let your true self shine through!

Publishing your content
When you have all this great content created, how do you get it published? All companies go through the struggle of getting traditional media to pick up on stories that they would love to tell others about their product or service, but very often those stories are not juicy enough to sell newspapers. This is where digital marketing and social media come into their own. Once you have the platforms set up (e.g Facebook, Twitter, Website, Youtube, Blog) you can publish your content there. For example, write a new blog post on your website and do a Facebook post and Tweet to promote it.

The best part about content marketing and using your social media platforms to publish it, is that you can measure what people like and don’t like, simply by the rate of engagement. Use the Analytics tools available with each platform to find out how many people liked your content, engaged with your content, bounced straight off it, etc.

What to watch out for
Be realistic in how often you can create content. It sounds easy to write a 400 word piece twice a week but, from my experience, unless that is your sole purpose in life, it won’t happen. Set realistic expectations of perhaps two articles a month and once you can keep up the routine then think about doing one per week. Whatever you can manage, be regimental as your audience does not want to be bombarded with material one week and then not hear from you for another 6 months. If you are having a good week creating content, store your drafts and schedule for another week. For example, WordPress allows you to schedule draft posts for publication.

The power of Content Marketing
I am a real believer in the power of content marketing and have experienced it first-hand. I have had phone calls from new customers who said they saw particular pieces I had written. They had formed an opinion that I knew a thing or two about the areas of marketing they needed and, as a result, they picked up the phone to do business with me. So, to the sceptics who ask ‘Can content marketing really drive sales?’ I would say, absolutely.

For assistance with your content marketing strategy or for help with putting a plan together for your AgriBusiness, please contact us at Green Acre Marketing.

Twitter and your Brand

Twitter3Twitter has become a popular social media platform for Agribusinesses to interact with customers and boost their Brand online. However, I still get asked, what’s that Twitter thing all about?! Here are a few pointers on the fundamentals of Twitter for small business owners broken into three simple categories; Tweets, Following, and Followers.

Tweets
Social media platforms allow people to draw conclusions about a brand or company based on the type of content they share so keep this in mind before tweeting. Always consider how your tweet will be perceived by the world and what it will say about you and your business.

Think about the language you use, about how you ‘speak’ in tweets. Images and links you use with a tweet need to carry the message, reflect your brand and add to the text in the tweet and in general be appealing. Furthermore, engagement of tweets that contain images far outweigh tweets that contain no images.

When composing your tweet use #Hashtags sparingly making sure they match the topic of the tweet. I often get asked about the purpose of #Hashtags and if they are of value. Consider them as a search ninja – they operate like a word search in Google. If I want to find what people are saying about the National Ploughing Championships or any content relevant to the Ploughing Championships I would type #Ploughing or #PloughingChampionships. This also means that if I use these #Hashtags, my tweets will show up for other people searching for them.

Twitter is a form of social media so remember the word social. Use it to engage with people, have conversations and get involved with things that are central to your brand. You don’t always have to feel the pressure to come up with content, as on many occasions a Retweet and a Like of other tweets that are relevant to your brand and business demonstrates what you are about.

Tip: Thank and engage with followers or people that retweet or favourite your content.

Following (Who to Follow)
I think it is important to engage and connect with people where there is a mutual benefit, where you will learn something from what they are doing and they might require your product/services in the future. While direct selling is secondary on social media, at the end of the day you are a business and getting your brand out there is part of the sales process.

To find people to Follow, look at the influencers in your field to see who they follow and interact with. You can also use Search Twitter with keywords or #hashtags or use a tool like Twellow to identify Twitter users by category.

Tip: Put the people you are following into Lists as you follow them i.e. Agri Services, Farmers Ireland, Farmers UK, Organisations etc. It makes it easier to follow tweets of people in similar fields and helps you build a nice little database.

Followers (Who’s following you)
The old axiom of ‘quality over quantity’ needs to be the focus here so it is important not to get hung up on the number of followers you have. Instead, consider the quality of followers you have and having the right people following your brand. Consider the relevance of the follower to your business

Ask yourself:
Are they in your business sector?
Are they potential clients/customers?

For a business like mine, I might choose to follow big brands outside of the industry I operate in (Agribusiness), if they follow me, to observe how they use social media, to retweet anything relevant to the Agri sector.

Tip: Always check your notifications to see who has followed you. Block any unsavoury ones that can be damaging to your brand. You don’t need to follow everyone who follows you.

Finally…..
While I did say at the beginning that I would just focus on the three simple categories as above, I just want to finish with one final but important add on. Once you are comfortable with how Twitter works, start to think about analysing what you are doing with a Twitter Analytics account. (With Twitter open in one tab of your browser, go to another tab and type in analytics.twitter.com to go straight to your Twitter analytics site which will automatically be created for you.) This will let you see which items are getting most engagement and the type of content that your followers are most interested in.

If you need any support, have any queries or would like to get assistance with developing your marketing plan this year, contact us at Green Acre Marketing.

Starting your online marketing strategy

ON NOW copyFor some that attended the recent Agricultural Science Association Social Media training session, the topics discussed around the use of Twitter, LinkedIn and Facebook are an everyday reality but the fact of the matter is, for most in our sector, it is not an everyday reality. There is a definite sense that Agribusinesses need to embrace Digital Marketing and Social Media but may be nervous about how to approach it.

So you already know that marketing online is crucial for your business, but before you embark on the journey, have you really thought about why this is the case. Is it just to do what everyone else is doing, or is it to deliver on a specific objective?

Online presence has opened onto a motorway of fast traffic, and lots of it. Don’t get pulled along and lost among all the other traffic. Be strategic in your approach.

Have a clear objective and don’t let it overwhelm you

The most important word I have mentioned so far is ‘OBJECTIVE’. Without a clear objective of what you want to achieve, you cannot know what the right thing to do is. It reminds me a bit of driving out the gate, but with no destination in mind; how will I know to turn right or left, what road to take, how will I know if I am on the right road and how will I even know when I have arrived!

Digital marketing can be somewhat overwhelming and I have been there right at the top of the queue wondering what platforms I should be using, how many I should be using, and how do I use them. The best exercise you can do is sit with your team (or just you and a cup of coffee!) and figure out what you are trying to achieve. If it is about getting a particular message about your product or brand to your customer, well then you need to think about where your customer is hanging out. It also helps to ‘follow’ the people/companies you admire, and see what they do. Facebook and Twitter are particularly useful for that.

Online marketing is about interaction and on some platforms the hard sell is frowned upon by many users. It is about the story and personality behind your business or product. It is about giving the customer something extra. The great thing is, unlike traditional marketing, digital marketing can be measured and you can quickly identify what you are doing right and wrong by using the right tools.

Getting assistance when you need it

For marketing departments who want to clarify their objectives or want to know the best online mediums, don’t be afraid to ask for external help. Use digital marketing professionals who have tried and tested the many platforms and tools available, who know what google likes, who can help you uncover what are the best platforms for you, and who understand SEO and how it works. It will certainly make the journey far easier and more productive.

Let me put all this into perspective. You wouldn’t go out to sell animal feed, fertiliser or such products without knowing the products inside out or you will be soon found out. Treat your Digital Marketing plans like this; hire or use the right resources to deliver what you have identified as the overall objectives of your plan.

Green Acre Marketing provide a broad range of services to assist companies with their Digital Marketing Strategy and we continue to pop in along the way to ensure you stay on track.

Digital marketing – have a clear objective and don’t let it overwhelm you.

Unless living under a rock for the past number of years, you will know that marketing online is crucial for your business, but before you embark on the journey, have you really thought about why this is the case. Is it just to do what everyone else is doing, or is it to deliver on a specific objective.

There are many reasons for online presence but let me just mention 5 basic reasons why someone searches for you online:

  • Want to know where in the country you are based
  • Want to get directions to your premises
  • Want to verify that you are who you say you are
  • Want to get a better feel for what you do
  • Want to make contact with you

While having this content is absolutely fundamental, online presence has moved way on down the road from these basic needs and has opened onto a motorway of fast traffic, and lots of it. Don’t get pulled along and lost among all the other traffic.

The most important word I have mentioned so far is ‘OBJECTIVE’. Without a clear objective of what you want to achieve, you cannot know what the right thing to do is. It reminds me a bit of driving out the gate, but with no destination in mind; how will I know to turn right or left, what road to take, how will I know if I am on the right road and how will I even know when I have arrived!

Digital marketing can be somewhat overwhelming and I have been there right at the top of the queue wondering what platforms I should be using, how many I should be using, and how do I use them. The best exercise you can do is sit with your team (or just you and a cup of coffee!) and figure out what you are trying to achieve. If it is about getting a particular message about your product or brand to your customer, well then you need to think about where you customer is hanging out. It also helps to ‘follow’ the people/companies you admire, and see what they do. Facebook and Twitter are particularly useful for that.

Digital marketing is about interaction and on some platforms the hard sell is frowned upon by many users. It is about the story and personality behind your business or product. It is about giving the customer something extra. The great thing is, unlike traditional marketing, digital marketing can be measured and you can quickly identify what you are doing right and wrong by using the right tools.

For marketing departments who want to clarify their objectives or want to know the best online mediums, don’t be afraid to ask for external help. Use digital marketing professionals who have tried and tested the many platforms and tools available, who know what google likes, who can help you uncover what are the best platforms for you, and who understand SEO and how it works. It will certainly make the journey far easier and more productive.