Green Acre Marketing has broken new ground through its inaugural podcast, recorded at the National Ploughing Championships at Ratheniska, County Laois.

Suitably equipped for the inclement conditions, Communications & PR Manager Dermot Keyes took in the sights and sounds on the opening day of the National Ploughing Association’s ( annual showpiece, talking to several agribusiness stakeholders, including Deirdre Wall of Brandon Bioscience (Plant Biostimulants in Agriculture | Brandon Bioscience) and Gavin Healy of ABP (Welcome to ABP | ABP Food Group). 

While ‘earwigging’ in on Francis McDonnell’s interview with Minister for Agriculture Charlie McConalogue at the pavilion and Kieran O’Connor’s weather chat with Met Éireann’s Gerry Murphy, Dermot caught up with Ireland South MEP Billy Kelleher and former RTE Midlands Correspondent, Ciaran Mullooly.

And while there was much discussion at Ratheniska inevitably devoted to the pending change in the Derogation, there was a great deal of optimism among farmers attending the event, who are already embracing more sustainable and efficient practices.

“The National Ploughing Championships is an outdoor event unlike any other in Europe, let alone Ireland,” said Green Acre Marketing Managing Director, Aileen Barron, who was also among the tens of thousands who visited Ratheniska this week. 

“There’s so much to see and do and no shortage of people to chat with so it felt like the most natural place we could think of in terms of getting the Green Acre podcast up and running. As an audio outlet that we’ve already utilised for our clients, developing the Green Acre Marketing podcast felt like a logical progression. We believe that it will add value to our client offering while also providing a new outlet for stories from rural Ireland, focusing on agriculture and agribusiness.” 

Dermot concluded: “Just like the Ploughing itself, we’re aiming to have some fun along the way too, to illustrate that there’s plenty of vibrancy, positivity and progressive thinking within the agriculture and agribusiness sectors which ought to be showcased. And that’s what our pod intends to do.”