Green Acre Marketing: What We Do
Established in 2013 by Aileen Barron, Green Acre Marketing provides marketing services to companies which form the backbone of Irish agribusiness, in addition to supporting large international brands in both the UK and Europe.
“Given the significance of agriculture to the overall economic picture and the level of direct and indirect farm-related business in every townland, I felt there was a significant gap in the sector: an agri-specific marketing company providing a relevant, expert-led service to Irish agribusinesses,” said Aileen.
Agribusiness is fundamental to the prosperity of the rural and national economy, employing over 170,000 people across approximately 700 businesses which collectively export to over 160 countries worldwide. Each has a product and a story to showcase.
Aileen, an Agribusiness and Marketing Graduate from GMIT (now the Atlantic Technological University), is also a UCD Business graduate from the Michael Smurfit Business School and the holder of a Diploma in Digital Marketing from the Irish Internet Association (IIA).
Combining this academic acumen with her extensive background in agribusiness has proven a successful formula for Aileen as Green Acre Marketing continues to expand its client base.
“While the majority of our clients are spread throughout Ireland, we have also developed a client base in the UK and have also begun to branch out into Continental Europe,” said Aileen.
“Given our extensive understanding of the agri sector and its target market, Green Acre Marketing’s message is resonating well at both farm and corporate level. We provide services across every strand of marketing, assisting companies to sharpen their existing brand, develop a completely new image/brand while developing effective marketing strategies. And following the development of a bespoke marketing strategy, we then implement all elements of the marketing plan.”
By reviewing and helping companies develop effective marketing strategies, Green Acre Marketing identifies the relevant messaging outlet in an evolving business environment.
Through offline marketing, digital marketing, event management, advertising and public relations campaigns, Aileen and her team showcase, promote and champion their client’s unique selling points to audiences far and wide.
“We guide our clients through the digital journey,” she stated. “The Green Acre Marketing team draws on its extensive knowledge of agriculture, marketing and media, supporting clients with friendliness and professionalism.”
Green Acre Marketing also provides marketing mentoring services to existing company employees who wish to develop their skills to perform more effectively within their own marketing roles. When you work with Green Acre Marketing, you’re working with a team of marketing professionals who hold the same passion for agriculture as our clients and care about what it takes to create a product from ‘gate to plate’.
Since 2013, Green Acre Marketing has enjoyed working with companies which form the backbone of the Irish agribusiness landscape while also supporting prominent, internationally-known brands. We’ve evolved in line with a changing agribusiness market and will continue to adapt, improve and enhance our business, our brand and our reputation for the benefit of our clients.