The ability to push out optimised, well put together, good content for online posting is a ‘must have’ for any agri-business.
However, having the skill to create consistent, relevant and interesting content is the challenge. The greatest challenge being a commitment to constantly produce topics that are relevant and of value to the market you are trying to appeal to.
So, what exactly is content marketing?
The official line direct from the Content Marketing Institute states that content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
Put in other words, by us at Green Acre Marketing, it is the content you create that tells the story of your product, service or brand in a way that is useful to existing or potential customers and further embeds your brand and image in their mind.
To read more about utilising your sales team within your content marketing plan, check out our latest AgriLand article here
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