Video marketing is a growing phenomenon for many reasons and agribusinesses are becoming more aware of the importance of producing creative and engaging video content which can be shared across multiple digital channels. Video can also be used in more traditional ways; screening at events, setting the tone when opening conferences, and so on.
According to the Wyzowl Video Marketing Statistics 2020 Survey, 85% of businesses used video as a marketing tool compared to 61% in 2016.
The most commonly-created types of video are explainer videos (72%), presentation videos (49%), testimonial videos (48%) sales videos (42%), and video ads (42%).
The challenge is, how can agribusinesses produce engaging video?
To read more about producing creative, engaging video content, check out our latest AgriLand article here
To follow our series on AgriLand, click here